Creative Content & Communications
I have over 13 years of experience of marketing brands, producing content and managing partners across media, publishing and audio/radio/music (Google, HarperCollins, Disney, Nokia, Swedish Radio).
I’ve worked in a wide range of editorial, marketing and content roles, both agency and client side, in Sweden and the UK. I speak Swedish, Finnish and English, and I’ve got a bachelor’s degree in journalism and a master’s degree in radio production.
Some of my key experiences include starting and heading up marketing at design agency Digital Detox in London. I created and executed the marketing and content strategy, focusing on B2B events, content marketing and brand awareness. I coached the senior management team on how to build their profiles, produced and commissed content (video, case studies and copy) across owned, bought and earned platforms. Here’s some examples.
Video produced for Digital Detox rebrand 2019
Video produced for Digital Detox attending The Next Web 2019
Event for senior tech leaders, Charlotte Street Hotel 2019
Content Creation & Editing – copy, video & audio
I’ve written and edited for publications like daily paper Hufvudstadsblader, magazines Papper, FilmJournalen, AstraNova and Studentbladet, as well as clients SAS, Sandvik and Tallink SIlja.
Examples published in SAS inflight magazine Scandinavian Traveller, Music New and F# blog.
Examples published in Scandinavian Traveller, Popaganda festival site and lifestyle magazine Papper.
Brand marketing & PR
Project & Account Management
I’ve worked as a creative project and account manager in both Sweden and UK, with B2B and B2C clients such as L’Oréal, Universal NBC and Business Sweden.
Sweden at Hannovermesse 2019. Campaign video and site created for Business Sweden
Screenshot of DVD release campaign for Pitch Perfect on Spotify’s platform
E-commerce & CRO