Work

Creative Content & Communications – across the Nordics and UK

I have over 12 years of experience of marketing brands, producing content and managing partners across media, publishing and audio/radio/music (Google, HarperCollins, Disney, Nokia, Swedish Radio).

I’ve worked in a wide range of editorial, marketing and merchandising roles, both agency and client side, in Sweden and the UK. I speak Swedish, Finnish and English, and I’ve got a bachelor’s degree in journalism and a master’s degree in radio production.

Now, I head up marketing at Digital Detox, a design & development agency in Brixton, London. Here, I’ve created and executed the marketing and content strategy from scratch, focusing on B2B events, content marketing and brand awareness. I help the senior management team build their public profiles, while also producing and commissioning content (video, case studies and copy) across owned, bought and earned platforms. Here’s some of my recent work.
(For more examples, check out Digital Detox’s LinkedIn account. Or Instagram. Or Twitter.)

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I launched Digital Detox’ events brand “Lofty Talks” and organised events targeted to enterprise businesses. Here, at Charlotte Street Hotel in London, Feb 2019.

Content Creation & Editing – copy, video & audio

I’ve written and edited for publications like daily paper Hufvudstadsblader, magazines Papper, FilmJournalen, AstraNova and Studentbladet, as well as clients SAS, Sandvik and Tallink SIlja.

My posts for Digital Detox’s blog

English texts
Examples published in SAS inflight magazine Scandinavian Traveller, Music New and F# blog.

Swedish texts
Examples published in Scandinavian Traveller, Popaganda festival site and lifestyle magazine Papper.

Social video produced for Digital Detox rebrand, June 2019

Social video produced for Digital Detox attending The Next Web April 2019

Marketing, Social & PR

I’ve worked with marketing and PR in a wide range of roles, in house and client side.
Here, promoting our ebooks and audiobooks by creating content and partnering with our key digital audio and ebook partners at HarperCollins Nordic.

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Project & Account Management

I’ve worked as a creative project and account manager in both Sweden and UK, with B2B and B2C clients such as L’Oréal, Universal NBC and Business Sweden.

Sweden at Hannovermesse 2019. Campaign video and site created for Business Sweden

Screenshot of DVD release campaign for Pitch Perfect on Spotify’s platform

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Playlist programming

As a part of my role at both Nokia Music and later at Google Play, I created and curated playlists with relevant repertoire for each Nordic market, across moods/genres/themes.

E-commerce & CRO

 I started my career in digital music distribution at Nokia Music, and have since worked with optimizing online sales and partner promotions at Google Play, The Disney Store, Propellerhead Software and HarperCollins.
End of summer sale aug 2017