Creative Content & Communications

I’m a digital generalist with experience in marketing communications and creative content strategy across publishing, media, entertainment and audio/music/DSPs. I’ve worked with/at brands like Google, Audible, HarperCollins, Disney, Nokia, Universal and Swedish Radio – mostly client but also agency side.

Hailing from Finland’s west coast, I speak Swedish, Finnish and English, and have a BS in Journalism from University of Helsinki and an MA in Radio Production from Bournemouth University.

I’ve launched and localised a number of services in the Nordics, including Nokia Music in Finland and Sweden, Google Play stores across the Nordics, The Disney Store in Sweden and Denmark and Audible in Sweden. If it’s to do with music, audio, books or a combination thereof, I’m there. 
Some other experiences I’m proud of include starting and heading up the marketing department at design agency Digital Detox in London, starting inhouse production of audiobooks at HarperCollins Nordic, being Head of Member Events and part of Bloom UK’s leadership team 2020, and lastly, being a founding member of the Popaganda festival collective in Stockholm (where Robyn did her comeback gig after going independent – also known as the best gig of all time, where Be Mine was performed live for the first time).

Video produced for Digital Detox rebrand 2019

Video produced for Digital Detox attending The Next Web 2019

Event for senior tech leaders, Charlotte Street Hotel 2019


Copywriting & editing

I’ve written and edited for publications like national daily Hufvudstadsbladet, magazines Papper, FilmJournalen, AstraNova and Studentbladet, as well as client work for SAS, Sandvik and Tallink Silja.

Examples of recent work:
Digital Detox rebrands, celebrates 15 years as independent agency 

How we balance for better at DD: Celebrating IWD 2019

Other English texts – Published in SAS inflight magazine Scandinavian Traveller, Music News, F# blog.

Swedish texts – Published in Scandinavian Traveller, Popaganda festival site and lifestyle magazine Papper.

And lastly, an article about my experience of the BIMA mentoring programme.

Brand marketing & PR

Here are some examples of some digital campaigns for audio and ebook from my time at HarperCollins Nordic.

Screen Shot 2018-05-14 at 14.08.47

Project & Account Management

While agency side, I worked with B2B and B2C clients such as L’Oréal, Universal NBC and Business Sweden, in Stockholm and London. Here is an example of a campaign we created to announce Sweden as the host of Hannovermesse 2019. Campaign video and site created for Business Sweden:

And here, the DVD release campaign for Pitch Perfect on Spotify’s platform

Screen Shot 2013-04-10 at 14.48.44

E-commerce & Sales

 I started my career in digital music distribution at Nokia Music, and have since worked with optimising online and partner sales at Google Play, The Disney Store, Propellerhead Software and HarperCollins Nordic.
End of summer sale aug 2017